PROJECT RESOUND - GREECE 2023
DEFINing the narrative – Building on the initial cooperative Ec(H)O, The project aimed to advance the narrative and apply the ideology at the grassroots Level.
Shifting the paradigm LOCALLY. Then promoting a regional narrative.
Creative Direction, Design Research, Social Innovation, Strategy, Service Design
OVERVIEW
BRIEF
IMPLEMENT INITIAL TOURISM MODEL
We were on ground to continue to support and serve the community, community partners and service providers in this region.
Between 2021 and today, Ec(h)o secured a LEADER grant
to fund a Project Manager and additional resources.
Through co-creation the Ec(h)o concept has evolved, resulting in a clear plan of action.
The next steps are about building on current momentum of attracting small group planners, supporting service providers, and realizing a future of sustainable tourism.
APPROACH
IMMERSION AND DIVERGENCE
Create concept communication materials - rather than focus on the tangible elements that quickly loose relevance.
Through continued community development, together we will advanced the communities ideas into an ideology.
Develop a system through cooperation and unity they will drive a stronger community that all seeks a respectful tourism.
Use Ec(h)o as the launch point and catalyst for the projects discoveries and outcomes.
Ec(h)o was established during the first phase of the project. They have become known in the region as a network of service providers in the area of Poros and Troizinia-Methana who volunteer their time and experience to promote sustainable practices while focusing on small group tourism.
Ec(h)o’s commitment is to the individuals, businesses and governance within the community.
OUTCOME
UNITY, COMMUNITY AWARENESS AND MUNICIPALITY PARADIGM SHIFT
Generate the Ec(h)o narrative
A tool for LEADER Project Manager and individual advocates - vocabulary to vernacular.
Engage services providers to increase awareness of Ec(h)o network, celebrate success in developing small group, sustainable tourism, and expanding the circle of trust
Targeted towards early adopter of like minded service providers who have expressed interest in sustainable practices or are already implementing sustainable practices (even if unknowingly)
Intended to clarify who Ec(h)o is at this time and will be adapted as it’s narrative and objectives change