Our SCAD Pro (48 Hour) Challenge teamed up with the Atlanta Police Department and the City of Atlanta. The student teams researched and designed the newest generation of police cruisers for the city. The final, winning, design incorporated symbolism connecting the city’s 6 wards, the history of its rising from the ashes, and the APDs mission and the Mayors vision for Atlanta. The design also makes the cruisers visible and approachable.
Congratulations the the winning team and to all the students who participated and to the city of Atlanta.
SCAD Pro is dedicated to building a diverse team of student designers and challenged with solving design problems for Fortune 500, Fortune 100 companies among other design challenges. This project presented a unique opportunity for the students and on a real timeline. The final design went into production within 10 days of completing the final mechanicals.
The Mayor and the Chief of Police unveiled the designs and new city program. It was thrilling to be a part of such an incredible program.
* select photos supplied by the Mayors communication team
Complete set of second round iterations. The students made connections to every point of interest in the project brief. No design was unturned.
SCAD Pro Challenge - Redesign of the Atlanta Police Department Fleet of vehicles
PROJECT BRIEF
Atlanta Police Department (APD) Design Requirements
City Seal on Driver and Passenger front doors:
Official seal of the city in a size no smaller than nine inches in diameter, in conformance with the following specifications. The seal shall be printed in white on a black background, or in black on a white background, whichever color most significantly contrasts with the body paint color of the vehicle. (Body Paint will be Black)
Atlanta City Ordinance: Article XII - Sec. 2-1716
Agency Name on 3 sides and Letters must be minimum of 4 inches (State Law):
Except as provided in subsection (b) of this Code section, any motor vehicle which is used on official business by any person authorized to make arrests for traffic violations in this state, or any municipality or county thereof, shall be distinctly marked on each side and the back with the name of the agency responsible therefor, in letters not less than four inches in height.
GA State Law: 40-8-91
Design should be versatile and applicable to multiple vehicle makes and models.
i.e., Ford Explorer, Dodge Charger, Chevy Tahoe, etc.
Must say “Atlanta Police” for Agency name
Preferred format for design is Vector Format
Request from Decal/Sign company contracted with City of Atlanta for printing and placement of decals on APD vehicles.
Considerations (Not required)
Reduce overlap (Ex. Solid markings across doors) to help with decal replacement in the event of damaged body repair.
Specifications
Police Vehicles are Black Printed and Cut Vinyl will be applied to the vehicles
Files must be supplied in vector format
Designs must use the template provided
Design using Pantone (preferred) or CMYK
Designs should use specific reflective colors (ASE files provided)
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APD MISSION STATEMENT
The mission of the Atlanta Police Department is to create a safer Atlanta by reducing crime, ensuring the safety of our residents and building trust in partnership with our community.
ADP VISION STATEMENT
We are a source of pride for the residents of Atlanta, admired among law enforcement agencies worldwide, recognized for our professionalism, integrity, and service to our communities.
ADP CORE VALUES
Professionalism - Taking pride in our actions, duties, development, and appearance
Integrity - Adhering to moral and ethical principles at all times
Commitment - Striving for excellence, accountability and effectiveness in our performance
Courage - Instilling trust and standing for justice in the face of danger
““We believe that our vehicles should be unique and stand out from all surrounding agencies.” ”
““When someone sees one of our vehicles, we want them to feel safe and comforted, to know we are hard at work, to feel they can approach us, to know we are there to serve them and to feel as though we are there to work together with them.” ”
““Knowing that the community can approach the vehicle without fear or actually being drawn to the vehicle based on the design, is the desired appeal.” ”
